Steve Mick

What makes a simple packaging detail leave a lasting impression on customers at first glance? In many retail stores, attention is captured through the presentation… Read More »How Header Cards Improve Retail Packaging

What if the first impression of a bag of popcorn were decided before the taste of the product? From a cinema counter to a doorstep… Read More »How To Choose The Right Popcorn Packaging

Ever noticed how a plain brown sleeve wrapped around a jar or a box instantly results a product feel more premium and more considered? There’s… Read More »Kraft Paper Sleeves For Retail Product Packaging

Popcorn packaging is not limited to one format, as bags and boxes can suit different serving environments, portion sizes, and handling conditions. So, here, let’s… Read More »Popcorn Bags Vs Popcorn Boxes: Which Is Better?

Ever wondered why one bag of popcorn is picked up off the shelf while another is left behind? The answer is rarely the popcorn itself;… Read More »How To Design Custom Popcorn Packaging

What actually separates a forgettable bag of popcorn from a gourmet brand that is remembered and repurchased by customers again and again? The Best Popcorn… Read More »Best Popcorn Packaging Ideas For Gourmet Brands

What if the most popular packaging option is the wrong choice for the product? Greater value and confusion is gained from selection between Kraft Paper… Read More »Kraft Paper Sleeves Vs Custom Boxes

The material of the package is usually chosen first because it plays an important role in food protection, sustainability, and the reputation of the brand.… Read More »Eco-Friendly Popcorn Packaging Options

What if the box sitting on your desk right now is doing more harm than the product inside it? Every single day, traditional packaging is… Read More »Eco-Friendly Alternatives To Traditional Product Packaging